A consumer survey from alcohol-free beer brand Lucky Saint has revealed that nearly a third of people in the UK would now consider ordering an alcohol-free drink in bars, pubs or restaurants.
Carlsberg 0.0 ad brings Mads Mikkelsen back to screens
07 January, 2021
Hollywood star Mads Mikkelsen has resumed the role of a cycling philosopher in a new ad for Carlsberg 0.0.
Guinness forced to recall alcohol-free beer just two weeks after launch
11 November, 2020
Diageo has issued a product recall notice for Guinness 0.0 after revealing that a microbiological contamination may have left cans “unsafe to consume”.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
